Every piece of proposal advice I could find was one of two things. Thousands of ideas belonging to other people, or somebody who would plan the whole thing for you for a four-figure fee.
Neither is much use if what you want is to build it yourself and simply not get it wrong.
So I wrote down every decision in the order it has to be made, and the question you need to answer before each one. Then I cut everything that was not a decision. What was left is the Playbook. There is no course after it, no membership, and no second thing waiting to be sold to you.
You will have noticed there is no name on this page. That is deliberate. A name you have never heard of is not evidence of anything, and I would rather you judged the work instead. One of the eleven worksheets is directly above this, at full size. Decide what you think of it before you spend a dollar.